Press Release
Dubai, United Arab Emirates, Mohammed Bin Rashid Housing Establishment, 16 December 2023:
Mohammed Bin Rashid Housing Establishment (MBRHE) is proud to announce its recognition as a recipient of the Judges’ Special Achievement Award at the 2023 Ideas UK Organization Conference and Awards. The prestigious accolade was bestowed upon MBRHE for its groundbreaking project, “The Smart Housing Matrix”. In addition to the Judges’ Special Achievement Award, MBRHE was also recognized as the runner-up in the customer focus category. This accolade further solidifies MBRHE’s unwavering dedication to providing exceptional customer service and prioritizing the needs of Dubai citizens.
This victory marks a new addition to the Establishment’s rich record of local and international awards in the field of innovation. This international recognition reflects MBRHE’s continuous efforts in stimulating creativity and encouraging employees to develop and innovate solutions that serve the community and align with Dubai’s urban vision.
Mariam Al Suwaidi, Director of Strategy and Development at MBRHE, said: “The Smart Housing Matrix project is the culmination of continuous efforts to integrate innovation in the housing sector. This project relies on artificial intelligence to provide a comprehensive and advanced housing experience that meets the expectations of beneficiaries and elevates the level of housing services.”
Al-Suwaidi emphasized the transformative impact of the “Smart Housing Matrix” project, which integrates a range of modern technological solutions to significantly improve the quality of life for residents. At the heart of this initiative are vital innovations that include technological solutions that focus on enhancing the customer journey in housing services, which contributes to improving the quality of life for citizens.
The delegation from the Mohammed Bin Rashid Housing Establishment to the 2023 British Ideas Organization Conference and Award included distinguished members of the establishment, led by Mariam Abdullah Obaid Badr Al-Suwaidi, Director of Strategy and Development, accompanied by Amira Shaaban Al Jariri, Senior Project Specialist, and Salman Salem Al Harsoosi, Acting Head of Technical Support Services.
For more information about the services of the Mohammed bin Rashid Housing Establishment and its continuous efforts to develop the housing sector in Dubai, please visit the official website at www.mbrhe.gov.ae.
– Ends –
About Mohammed bin Rashid Housing Establishment (MBRHE):
The Mohammed bin Rashid Housing Establishment is a government institution aimed at providing housing solutions that meet the needs of Dubai residents. It offers a range of services, including housing, finance, supplementary engineering, consultancy, smart services, and employee services. The Establishment is committed to enhancing its smart services and ensuring a seamless user experience through innovation and excellence. The Mohammed bin Rashid Housing Establishment strives to provide a dignified life and stability for citizens by offering proactive and sustainable housing services, developing flexible policies, forging strategic partnerships, and optimizing resource use.
About IdeasUK
IdeasUK is a not-for-profit network organisation, building the capability of organisations in the field of ideas management and innovation. We have a diverse membership and are passionate about sharing our knowledge and experience across different industries, sectors and countries.
Whilst we are a UK-based organisation, we operate world-wide and have a number of members based overseas, particularly in the UAE and thrive on the diversity our members bring.
We are interested in the latest trends, such as how Artificial Intelligence (AI) will change our lives, however what we are really passionate about is people and how to support you to harness the power of voices behind the next big ideas.
