- The increase in tourism revenue underscores Ajman's positive performance in the tourism sector, driven by strategic initiatives, marketing efforts, and investments in infrastructure and attractions.
Ajman records 7% growth in tourism revenue in 1st quarter
The Emirate of Ajman witnessed a 7% increase in total tourism revenue in the first quarter of 2024, driven by a 3% rise in occupancy rates and a 9% growth in visitor numbers compared to the same period in 2023.
The average hotel stay duration also increased by 5%, according to a statement issued by the Ajman Tourism Development Department on Saturday.
The Ajman Department of Tourism Development (ADTD) is gearing up for a momentous presence at the Arabian Travel Market 2024 (ATM), scheduled from May 6 to May 9, 2024. This premier event serves as a significant platform for ADTD to unveil the rich Ajman’s cultural heritage, vibrant Events Calendar, Things to Do diverse tourism offerings, and the remarkable growth trajectory of its tourism sector. In line with its vision for progress, ADTD actively seeks strategic partners during ATM 2024 to foster collaborations and enhance Ajman’s position as a leading destination in global tourism.
Ajman has witnessed a significant surge in tourism, reflecting its growing appeal and popularity among domestic and international travelers. In 2023, October saw a notable 5% increase in tourism activity, accompanied by an impressive 11% surge in the number of visitors. This surge in occupancy rates led to a commendable 5% rise in Revenue per Available Room (RevPAR), contributing to an overall 11% growth in Total Revenue Year Over Year (YOY).
International arrivals have seen a remarkable 29% increase in 2023 compared to 2022, with international visitors constituting 60% of Ajman’s total arrivals. This surge underscores Ajman’s rising prominence on the global tourism map, with diverse source markets contributing to its success. Notably, the age profile of visitors indicates a significant share occupied by Young Adults (19-35) and Middle-Aged (36-55) travelers, together contributing to around 70% of total arrivals.
Fast forward to Q1 of 2024, and the positive trend continues. Comparing Q1 2024 with the same period in 2023 reveals a 7% increase in total revenues, showcasing a robust financial start to the year. This growth is further supported by a 3% rise in occupancy rates, indicating a strengthening demand for accommodations. Moreover, there has been a notable 9% upsurge in the total number of visitors, signifying sustained interest in Ajman as a preferred travel destination. Additionally, the average Length of Stay (LOS) has increased by 5%, reflecting a favorable trend of visitors spending more time in the city.
The purpose of visit data reveals that leisure remains the primary reason for visiting Ajman, representing around 70% of total arrivals. Furthermore, Ajman’s source markets display a diverse landscape, with GCC countries, Russian Federation, India, the UK, and Egypt featuring prominently among the top international feeder markets. The UAE (local market) remains a crucial contributor, catering to various tourism segments including staycations, corporate business, and MICE activities.
