Unique Properties has expanded into the secondary market, it has announced. Having secured 36% of its transactions in this segment since January 2024, the company has brought on board Chris Jones and André Henry Watson as Sales Directors. With their combined expertise, they will spearhead the company’s continued growth and strategic direction in this dynamic market.
The additions to the team marks a step in the company’s strategic growth plan by focusing on Dubai’s secondary market, which accounted for 41% of total transactions in 2023 according to Deloitte’s Real Estate Predictions 2024, said a statement from the firm.
With 17 years of experience across the UK and UAE real estate sectors, including 15 years in management, Chris recognised the potential growth and established the secondary market division at Unique Properties less than a year ago, and now leads a team of over 30 real estate agents. Known for his ability to drive sales growth and expand market share, he is responsible for crafting and executing innovative sales strategies, setting ambitious targets, and mentoring his team to achieve exceptional results.
The division is focused on seizing opportunities in high-demand areas like Downtown, Business Bay, Dubai Creek Harbour, Dubai Marina, Palm Jumeirah, Arabian Ranches, Emaar South, Emirates Living, Jumeirah Living and the townhouse communities surrounding the Al Qudra Road, the statement explained.
Commenting on the new leadership team, Armin Jalili, Partner, and Board Member of Unique Properties said, “The secondary market offers immense opportunities for growth, with Chris and André leading the charge, we are confident in our ability to expand our presence in this critical market segment. Their leadership will be pivotal in helping us connect more buyers with the exceptional properties Dubai has to offer, further cementing our position as one of the leading brokerage firms in the industry. Chris and André’s expertise will also significantly influence Dubai’s real estate market, driving innovation and excellence.”
Unique Properties said it will capitalise on its state-of-the-art CRM system, which incorporates years of buyer data, allowing the company to more effectively penetrate the secondary market. This technology not only streamlines client interactions but also improves the ability to quickly match buyers with suitable properties.
By leveraging this database, Unique Properties can better predict market trends and client preferences, delivering a more personalized and efficient service. Alongside the introduction of its dedicated call centre in October 2024, this technological advantage positions the company as a key player in the secondary real estate market, the statement concluded.