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Jumeirah Group extends partnership with William Racing

Initial Partnership
  • Recap the history of the partnership between Jumeirah Group and William Racing, including any previous collaborations or sponsorship deals.

Jumeirah Group, the global luxury hospitality company and member of Dubai Holding, has extended its partnership with Williams Racing.

The move builds on the successful collaboration between the two brands established last year to reach new global audiences as part of Jumeirah’s continued growth trajectory and international expansion.

With 26 properties in 11 countries, Jumeirah consistently innovates to create distinctive offerings for its guests, partners, and Jumeirah One members.

Under the extended partnership, Jumeirah will continue to curate exclusive events and moments at Grand Prix locations worldwide throughout 2024, with a focus on locations featuring Jumeirah properties.

For the Formula 1 season-opening Bahrain Grand Prix on 2nd March, Jumeirah Gulf of Bahrain Resort & Spa invited race fans to enjoy exceptional dining and explore its pristine beaches, a picturesque setting just 10 minutes from the Bahrain International Circuit – the perfect spot in which to wind down after an exhilarating race day.

 Jumeirah will continue to deliver exclusive events and bespoke race-day experiences, first at The Carlton Tower Jumeirah during the Silverstone Grand Prix, with more planned for Jumeirah at Saadiyat Island Resort in Abu Dhabi where the 2024 Formula 1 season concludes.

Alexander Lee, Chief Commercial Officer at Jumeirah Group, said: “Jumeirah’s partnership with Williams Racing, one of the most iconic brands in Formula 1, presents us with an unparalleled opportunity to engage fans and curate unique experiences for our guests, partners and Jumeirah One members.

“With its reputation for tenacity, performance, and heritage, Williams Racing’s ambitions align with Jumeirah’s goals of continued innovation and international growth. We are excited to continue to play our part in enhancing the race weekend experience in our hotels and resorts across the world.”

The partnership has provided access to a range of exclusive and once-in-a-lifetime experiences at both Grand Prix locations and Jumeirah properties throughout the 2023 Formula 1 season.

Highlights include driver events, paddock dinners, heritage events, and behind-the-scenes Grands Prix access, culminating with the season finale Abu Dhabi Grand Prix where Jumeirah One members and race fans staying at Jumeirah at Saadiyat Island Resort & Spa enjoyed unparalleled access to a live Q&A event with drivers Alex Albon and Logan Sargeant, among other special experiences planned exclusively with Williams Racing


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